
Our Story
Hi!
Being a family-owned business, we understand the challenges of balancing a busy life with young children. It can be difficult to prioritise your child's development when there are chores, bills to pay, and TV shows to watch (no judgment!).
As a first-time mum, I was focused on creating a supportive environment for my child's development. This was especially important to me because of my background in Psychology and 12+ years of experience working with young children in Nanny and Child Assessment roles. Through my work, I've seen how early childhood experiences can significantly impact children's learning, emotional regulation, and problem-solving skills. Researching play ideas, I've learned that the best baby products engage, encourage exploration and curiosity, and provide entertainment.
We believe that parenthood is a joyful adventure full of magical moments. Bubbies was founded to help parents create cherished bonding memories with the help of play essentials that emphasise the fun in child development.
With love,


Our Philosophy
Engage.Explore.Entertain
“It’s easy as E, E, E!”
We focus on play essentials with unique fun features that safely entice their curiosities and maintain engagement that will keep their ever-growing brains happy, stimulated, and thriving.

Happy Baby, Happy Everyone
As babies learn better through laughter, we believe in tapping into what makes them smile. Your little bub's smile is what keeps us motivated. We believe in cherishing the good times and finding ways to create more precious moments.